Pay Per Click Marketing (PPC)

Pay-Per-Click (PPC) Marketing is a main component of the online marketing mix. Pay-Per-Click is a subset of Search Engine Marketing. PPC enables you to drive more and better traffic to your website while easily managing budget constraints and determining ROI. PPC provides a strong complement to traditional search engine optimization efforts.

Several of the search engines offer PPC programs. The most important program to participate in is Google AdWords. Google AdWords allows you to set up ads that will start bringing targeted search users to your web site. Google allows you to start up a PPC campaign with a very minimal cost, and you can choose your level of advertisment as low as .05 a day. One other advantage of PPC campaigns is that you only pay for people who actually click to land on your web page.

In order to run a successful PPC campaign, several skills are required:

• keyword analysis
• ad copywriting
• keyword density - keywords into ads
• landing pages
• determine need to track conversions
• create optimal number of ad groups
• set up daily and campaign budgets
• monitor ads to keep in Google compliance
• monitor ads to remove ineffective ad groups and/or keywords

We have experience in running successful PPC campaigns. We have been through the trial and error of several campaings and we can use our experience to bring interested traffic to your website, on whatever budget you are looking to set up.